Exploring Shopify Plus: Enhanced Features for Advanced E-commerce

The exclusive benefits and advanced features of Shopify Plus. How this robust platform can facilitate international sales, provide customized themes, and offer extensive API capabilities to power your large-scale e-commerce operations.

As your online store grows, Shopify Plus provides enterprise-level capabilities through a multi-channel platform with an enhanced interface, advanced features, and complete backend control. In 2025, Shopify offers five primary pricing tiers designed to scale with your business:

Exploring Shopify Plus: Enhanced Features

Basic

For solo entrepreneurs

Shopify

For small teams

Advanced

As your business scales

Plus

For enterprise businesses

Shopify Plus Pricing Structure

Shopify Plus pricing in 2025 is volume-based and enterprise-focused. Starting at $2,000/month with a 12-month minimum commitment, pricing scales with your business growth and sales volume.

Transaction fees: 0.15% when using third-party payment providers (waived with Shopify Payments)

We recommend thoroughly evaluating Advanced Shopify before upgrading to Plus, as it meets most growing business needs

B2B and Wholesale Capabilities

Shopify Plus provides exclusive access to native B2B features and wholesale channels, eliminating the need for third-party applications:

Shopify B2B Integration

Create dedicated B2B storefronts or hybrid DTC/B2B experiences with custom pricing, company management, flexible payment terms, and personalized checkout flows

Wholesale Channel

Launch password-protected wholesale storefronts managed directly from your Shopify admin, perfect for expanding into B2B markets

Shopify Functions

In 2025, Shopify Functions have evolved beyond the legacy Script Editor, offering more powerful customization through modern APIs written in languages like JavaScript and Rust:

Discount Functions: Create complex discount logic and promotional rules at checkout

Payment Customization: Control payment method visibility and availability based on cart conditions

Delivery Customization: Modify shipping rates and methods dynamically

Shopify Functions provide superior performance and flexibility compared to legacy Script Editor, with better scalability for high-volume stores

ShopifyQL Notebooks

ShopifyQL is Shopify's proprietary data query language, enabling Plus merchants to perform advanced analytics and create custom reports without technical expertise:

Create year-over-year analyses in single reports

Visualize data through charts and graphs

Build datasets exploring products, orders, and customer behavior

Shopify Flow Automation

Shopify Flow is a visual workflow builder that automates repetitive tasks using triggers, conditions, and actions—similar to Zapier but native to Shopify:

Common Automation Examples:

  • • Automatically tag high-value customers
  • • Adjust inventory levels based on sales velocity
  • • Schedule price changes for promotions
  • • Trigger discounts based on cart conditions
  • • Send internal notifications for specific events

Flow integrates with numerous Shopify apps and can connect with external systems via webhooks and APIs

Shopify promotional offer

Advanced Theme Customization

Shopify Plus unlocks extensive theme capabilities with access to up to 20 themes and 50 templates per account:

Liquid Template Engine

Full control over HTML, SCSS, and JavaScript with Shopify's open-source Liquid templating language for dynamic content

Theme Version Control

Test new themes safely and maintain multiple versions of published themes for rollback capabilities

Shopify POS Pro

Shopify POS Pro is included with all Plus subscriptions, providing enterprise-grade point-of-sale capabilities for omnichannel retail:

  • • Wireless sales processing anywhere in your retail space
  • • Real-time inventory synchronization across all channels
  • • Multiple payment method support with competitive rates
  • • Unified customer profiles across online and offline

Enhanced API & Performance

Shopify Plus provides expanded API resources and infrastructure capabilities:

Higher API Rate Limits

Increased API call limits for custom integrations and third-party app connections

Exceptional Performance

Handle 10,000+ orders per minute during flash sales and high-traffic events without downtime

Exclusive APIs

Access to Gift Card API and Universal Login for seamless multi-store experiences

Merchant Success & VIP Support

Shopify Plus merchants receive dedicated support through multiple exclusive channels:

Dedicated Merchant Success Team

Personal consultation for strategy, growth, and optimization from Plus experts

Shopify Plus Academy

Exclusive training courses on advanced e-commerce practices and technical integrations

Plus Partner Network

Access to vetted agencies and developers specializing in Plus implementations

Unlimited Staff Accounts

While standard Shopify plans limit staff accounts to 15, Plus provides unlimited staff accounts with granular permission controls:

  • ✓ Unlimited team member access
  • ✓ Advanced role-based permissions
  • ✓ Granular app and feature access control