Custom Theme Creation
Ready to craft your own Shopify theme? Dive into detailed theme documentation, packed with examples, resources, and practical tutorials, guiding you through the process of building and designing a distinctive Shopify theme.
Learn about themesApp Development
Eager to develop a Shopify app? Explore our extensive API resources and utilize our step-by-step tutorials. Learn the intricacies of app creation and smoothly navigate the submission process to the Shopify App Store.
Learn about Shopify's AppsExploring Shopify Plus: Enhanced Features for Advanced E-commerce Growth
As your online store grows, Shopify Plus comes to the rescue. Shopify Plus is a multi-channel platform with an enhanced interface that includes additional features, fine-tuning, and complete control over your backend, providing a premium online sales experience. Depending on the type of order processing and storefront, you can choose from five Shopify platform plans:
- Basic: For solo entrepreneurs
- Shopify: For small teams
- Advanced: As your business scales
- Plus: For more complex businesses

Shopify Plus pricing is more specialized as the total cost depends on sales volume. A minimum of 12 months' payment is required for Shopify Plus. The cost of the Shopify Plus plan starts at $2000 per month, with tiered pricing for larger businesses. There are also transaction fees of 0.15% when using a third-party payment provider, which are waived if you use Shopify Payments.
If the first few plans are more or less clear in the comparison table, the last plan has unique features. We strongly recommend trying Advanced Shopify if you have outgrown the previous tier, as its capabilities suffice for most needs.
Differences between Shopify and Shopify Plus:
Shopify Plus stands out with several premium options:
- Shopify B2B and Shopify Plus wholesale channel: Merchants on Shopify Plus have exclusive access to B2B on Shopify and the Shopify Plus wholesale channel. Shopify B2B allows you to use Shopify to expand your customer base by selling business-to-business through your online store without needing third-party apps, accessing the most customizable Shopify store features, including custom themes, APIs, and discounts.
- Custom store creation: You can set up a specialized store extension solely for B2B or sell both to B2B and direct-to-consumer (DTC). Shopify B2B allows you to customize a company list you work with, create a price list with custom prices for companies, set unique payment terms for your clients, manage access to your store, and customize the B2B checkout.
- Wholesale channel for Shopify Plus: Creates a separate, password-protected store storefront, allowing you to expand into wholesale business. Manage the store through the backend of your Shopify store.
Script Editor
The Script Editor app offers customers a personalized cart and the ability to create their own checkout page, allowing you to write, publish, edit, test, debug, and manage scripts. Scripts function via the Shopify Scripts API, which uses Ruby, enabling you to write the following types of scripts:
- Line item scripts: Used for applying discounts and changing prices. These scripts run when an item in your cart is changed, added, or removed.
- Payment scripts: Used to change, rename, or hide payment gateways. These scripts run when your customer moves to the payment method page during checkout.
- Shipping scripts: Used to reduce shipping costs or change shipping methods.
The Script Editor is a powerful tool popular for the flexibility it offers in managing store branding and offering customers a personalized checkout experience.
ShopifyQL
The ability to make data-driven decisions and perform data analysis is a fundamental part of running a business. To facilitate data analysis, Shopify has created ShopifyQL, a data query language exclusively for Plus merchants.
This allows for easy creation of year-long analyses in one report, referencing trade date ranges without needing to remember precise time frames, visualizing data in the form of charts or graphs, and creating datasets exploring trade details from products to orders and customers.
Visual Workflow Builder, Shopify Flow
Shopify Plus offers Shopify Flow visualization, which diverts attention from technologies allowing focus on business growth. The three-step visual builder uses trigger logic, conditions, and actions, enabling businesses to create unique workflows in a few clicks. If you’ve ever used Zapier, you’ll understand the concept, and it’s the most exciting feature Shopify has released in a long time.
With Shopify Flow, you can automate a variety of tasks, including increasing stock levels, changing prices at the start and end of promotions, and scheduling shipping scenarios to trigger discounts at checkout.
Customizable Themes and Liquid Template Engine
The vast number of Shopify themes is a strong point of the platform. Themes allow the seller to find a template suitable for their store and easily modify it. Standard plans allow customization in the visual editor, but they are difficult to adjust flexibly. Themes and apps can be free or paid, with the most expensive theme costing $180 and supported by the developer.
With Shopify Plus, you can add up to 20 themes and 50 templates to your account, test new themes, and save versions of published themes. Liquid, an open-source templating engine, is used for creating themes, editing HTML, SCSS, and JS to add dynamic information to themes. This gives greater control over the appearance of your store and the ability to customize it according to your needs.
Access to Shopify POS Pro App
Shopify POS Pro is included in the price for all Plus users and synchronizes with Shopify. Whether you sell in-store, at markets, or in other conventional locations, Shopify POS for enterprise will enhance the retail experience. It's wireless, so you can process sales anywhere in the store, offers various payment methods, and has competitive rates.
Shopify Plus API Capabilities
One of the strengths of Shopify is its ability to easily integrate with third-party apps. Shopify Plus provides additional API resources that can integrate with custom apps, giving you more options and increasing the flexibility of your store. These include:
- GiftCard app for creating gift card codes
- Universal login simplifies user operations, redirecting visitors from your site to the Shopify store without requiring re-login.
Shopify Plus can handle high traffic on your website and manage more than 10,000 orders per minute, increasing your chances during any sale and avoiding any website failures.
Merchant Success Technical Support
As an exclusive Plus service, a team of developers will consult on all issues and once your store is launched, you will transition to the Merchant Success team. This team of Plus experts will help you develop and scale your business for long-term success.
$1 rate for 3 months on the Shopify platform
- Unlimited employee accounts
- As your store expands, so does your need for staff. The Shopify Plus plan provides an unlimited number of employee accounts, while Shopify limits it to 15 accounts.
- Sellers on the Plus plan are also given additional permission settings to better control what staff has access to in the Shopify backend. This relates to everything from export permissions to access to specific apps.
VIP User Support
Shopify Plus serves fast-growing merchants and brands. As a Plus participant, you will have access to exclusive support not available to other Shopify customers. These include:
- Membership in the Shopify Plus community on Facebook - a private group for communication, strategy development, and collaboration with other Plus trading companies.
- Registration at the Shopify Plus Academy, a training center exclusively for sellers on the Shopify Plus plan. These self-paced online courses help sellers learn more about Shopify Plus, advanced e-commerce practices, and technical integrations that help expand their business.
- Access to the Shopify Plus Partner Program - a network of partners providing high-quality services, selected by Shopify to provide technical expertise and solutions to support continuous business growth.

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Shopify stores:
- Rapid Deployment: Launch your store in as little as two months.
- Easy Integration: Utilize pre-existing connectors from a vast App Store.
- User-Friendly APIs: Benefit from standardized, well-documented, and simple APIs.
- Cloud-Based Solution: Rely on a 100% cloud-based service for flexibility and scalability.
- Minimal Management: Typically, only content managers are needed for ongoing upkeep.