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Integration of InSales Online Store with UDS Business Loyalty Program

For online stores on the InSales platform, retaining customers and attracting new ones is a crucial aspect of successful business development. In the face of growing competition, effective loyalty programs become a powerful tool for increasing profits and improving customer engagement. To achieve these goals, the online store decided to implement a loyalty program using UDS Business, a leading bonus system aggregator developed by Global Intellect Service.

Task

The online store, operating on the InSales platform, approached our team with the goal of integrating with UDS Business. The main objectives included:

Implementing a loyalty program to increase repeat purchases and attract new customers.
Creating convenient access to the bonus system via popular messengers such as Telegram.
Integrating with the existing accounting and POS system for automatic tracking of bonus points and discount management.

Implementation Stages

Our team proposed a comprehensive solution for integrating the online store on InSales with UDS Business, which included the following stages:

Analysis of Client Needs: We conducted a detailed analysis of the online store's current business processes and loyalty program needs. Identified the key UDS Business functions that needed to be implemented to achieve the set goals.
Integration with InSales: We integrated the InSales platform with UDS Business via API, ensuring the automatic transfer of purchase data and the accrual of bonus points. Set up a data synchronization mechanism between the online store's accounting and POS system and UDS Business, allowing real-time bonus tracking.
Loyalty Program Setup: Developed and configured custom rules for accruing and using bonuses, discounts, and special offers for the online store’s customers. Enabled loyalty program management via the UDS mobile app, which supports 30 languages and is available in over 30 countries worldwide.
Integration with Messengers: Set up a bonus card for customers accessible via Telegram, providing convenient access to the loyalty program through a familiar messenger. Implemented the ability to send push notifications and personalized offers through messengers.
Training and Support: Trained the online store staff on using all the loyalty program features and interacting with customers through UDS Business. Provided round-the-clock technical support to quickly resolve any potential issues.

Results

Increased Repeat Purchases: The loyalty program implemented using UDS Business led to a significant increase in repeat purchases, higher average order value, and improved customer loyalty.
Attraction of New Customers: The ease of joining the program via Telegram and other messengers attracted new customers and expanded the online store’s audience.
Automated Tracking: Integration with the accounting and POS system automated the process of tracking bonus points, significantly reducing the time spent managing the loyalty program.

Conclusion

The integration of the online store on the InSales platform with UDS Business was successful and allowed the client to greatly improve customer engagement, increase sales, and strengthen their market position. With over 36 million downloads and support in 30 languages, the UDS platform became a powerful tool for increasing profits and customer loyalty.

Offer from WS24

Try UDS Business free for 7 days and experience the benefits of a loyalty program for your business. We will help you set up all the key scenarios and integrations in minimal time.

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Rapid Deployment: Launch your store in as little as two months.
Easy Integration: Utilize pre-existing connectors from a vast App Store.
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Cloud-Based Solution: Rely on a 100% cloud-based service for flexibility and scalability.
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