Redesign Shopify Theme and Google Ads Setup
This project encompassed a series of key developments from creating a unique logo to fully adaptive theme layout and initiating a Google Ads campaign for a Shopify store. The design included three screen resolutions and three versions of the logo, tailored specifically for the online store. Using Shopify's Liquid template engine and administrative panel, we ensured that the site was responsive and manageable. We targeted the 'Ladies Fashion' segment with our Google Ads campaign to attract the ideal audience.
Project Implementation Stages: Logo Development
- Created the "EmagePres" logo, emphasizing the sophistication and elegance appropriate for business women’s attire.
- Chose a color palette for the logo that complements the overall site design, fostering a consistent visual style.
Website Design
- Developed the site design in three resolutions to ensure perfect display across various devices.
- Designed two interface versions: one inspired by www.zara.com/uk and another original design, meeting the client's specifications and preferences.
Layout and Technical Implementation
- Implemented an adaptive design using the Liquid templating engine, allowing flexible content management via the Shopify admin panel.
- Set up site content management functionality within the administrative panel, giving the store team full control over site content.
Google Ads Configuration
- Designed and launched a targeted Google Ads campaign to attract the desired audience in the 'Ladies Fashion' segment.
- Monitored and optimized the campaign to improve its effectiveness and maximize return on investment.
Our efforts not only enhanced the site's visual appeal but also boosted the efficiency of customer acquisition through digital channels. As a result, velitsa.com can now offer not only high-quality products but also a positive shopping experience in line with modern e-commerce standards.
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