Setting Up Event Tracking for a Shopify Store and CRM Creatio

Event Tracking Configuration

Visitor Engagement

1. Site Visit Engagement: Capture the initial entry point, including the channel or source (e.g., social media, email campaign, organic search).
2. Registration: Monitor when a visitor creates an account on your store.
3. Login: Track user logins to understand active customer engagement.
4. Subscription: Record when a visitor subscribes to newsletters or updates.

On-Site Actions

• Filters Usage: Observe how visitors use product filters to refine their searches.
• Search Queries: Collect data on search terms to understand customer intent.
• Personal Account Updates: Track changes in user profiles, including the completion of forms like “Children” or other demographic information.
• Order Creation: Monitor when a customer places an order.

Product Interactions

• Wishlist Additions: Record when products are added to a wishlist.
• Cart Activity: Track items added to the shopping cart.
• Product Views: Monitor viewing of product detail pages.
• Category Views: Observe navigation through product categories.

Implementing the Tracking Code

The tracking code should be embedded in your Shopify store to activate when a potential customer visits and performs any of the tracked actions. Here’s how to implement it:

• Integrate CRM Creatio Script: Add the CRM Creatio tracking script to your Shopify theme’s code.
• Configure Event Listeners: Set up JavaScript event listeners for each action you wish to track.
• Data Transmission: Ensure that each event captures relevant data and transmits it securely to CRM Creatio.
• Testing: Rigorously test each tracked event to verify accurate data collection and transmission.